Cross-Cultural Consultancy and Training

Unveiling Arab Culture, Customs and Business Conduct

Are you about to work with the Arabs, or already working with them, at home or in the Middle East, and need to understand their ways of thinking and working?

Whether your relationship with the Arabs is commercial, cultural, educational, or political, better understanding leads to better results. Our “Understanding the Arabs” onsite workshop will give you deeper insight into the Arab mind, culture, religion and currents of thinking. Covering all aspects of this unique culture, “Understanding the Arabs” unveils the mysteries of Arab history, language, value system, as well as the thinking of the new generation.

The workshop is presented by Arab natives from a number of Arab countries who hold at least a Masters degree and have published and taught about Arab culture for more than fifteen years.

Doing business in the Middle East? Intercultural training can be the key to your success…

Business success starts with successful communication. Our outstanding cross cultural training course for the Middle East is aimed at giving you just this – the knowledge, know-how and confidence to communicate effectively.

We have first-hand experience of working with major multinationals and global players, ensuring they maximize their potential when working in or with the Middle East.

Multilingual and cross-cultural communications are vital in today’s business climate. Given the wealth of product interest and financial assistance available from many Middle Eastern countries, it is essential that contemporary businessmen and women know how to successfully communicate with their foreign counterparts. Taking into account the drastic cultural differences between nations today, it is also extremely important that you grasp the proper and courteous foreign mannerisms, before causing your business injury through culturally inappropriate blunders that could have been easily avoided.

We offer workshops at your convenience, to assist you and your staff with the following:

• Provide you with information on customs and etiquette in various
• Middle Eastern countries – they are not all the same, by the way!
• Provide you with an introduction to the history, religion, political situation and current economic status of your particular country of choice
• Explain how conducting business in the Middle East differs from Australia
• Provide you with printed/digital materials to further develop your knowledge of your destination
• We also provide advice on how best to write and present your business literature to the Arabic-speaking world.

All our cross cultural awareness courses are designed and run by top-flight professionals with experience of living and working in the Middle East.

We cater to your every need, taking a 100% bespoke approach to all our intercultural awareness training. The results you want are the results we give you.

The Cross Cultural training program enables you to deliver a training workshop to equip participants with cross cultural skills, including charting the level of cross cultural awareness of participants, and providing group activities and case studies that enhance cross cultural understanding.

The Cross Cultural training program includes:

• A complete training workshop with flexible duration from two hours to a full day.
• A step-by-step Leader’s Guide to facilitate the delivery of the training.
• Dramatic PowerPoint slides to accompany all the key points of the training.
• A reproducible Participant Workbook to print unlimited number of copies for your participants.
• Content that’s appropriate for both management and all staff.
• A reproducible Cross Cultural Self-Inventory Tool for participants.
• Cross Cultural group activities, exercises and simulations.
• Case studies, role-plays and business situation applications.

Examples of the many topics our experts cover include:

» Setting the scene

• Background information on the impact of culture on business
• Theoretical and practical cross cultural models and examples
• Steps to effective cross cultural communication

» The Middle East

• Historical, political and economic overview
• Profile of business, trade and industry
• Society, culture, values, customs and traditions

» Islam

• Role of Islam and other religions in the area
• Influence of Islam on social and business practices
• Breaking stereotypes
• The role of women

» Doing Business in the Middle East

• Preparing for a trip to the Middle East
• Language Tuition
• Cross cultural comparison of business practices
• Business etiquette and protocol
• Building relationships
• Effective communication – verbal and non-verbal
• Business entertaining
• Meetings and negotiations
• Working with and/or managing Arabs

» Relocating to the Middle East

• Preparing for the move
• What to bring?
• Arab attitudes to foreigners
• Safety issues
• The family – raising children, women in public life, education, holidays
• Public behaviour and etiquette
• Food and drink
• Transport, shopping and entertainment

Succeed…Simply stated, our cross cultural awareness training will break down barriers, enhance communication, build strong relationships and ensure success.